Are you obsessed with the sizes of your clothing? Do you refuse to buy an item if it is a larger size than you normally wear? A recent article on the Weight Watchers website (posted by a fellow member of the “Let’s Fashion Talk” forum) describes this phenomenon. Many women have a specific size in mind when shopping for clothing, and they are extremely hesitant to buy anything larger than that “magic” size.
Some highlights of the article include:
* There is no standard sizing convention among women’s clothing manufacturers. Often, the more high-end the designer, the smaller the size. Even within a single brand, there are disparities.
* “Vanity sizing,” in which measurements run larger than standard, is used by the majority of manufacturers today. One exception is the dress-pattern market, in which the measurements for the McCall’s size 8 correspond to the current 0 or 00 on the Banana Republic website!
* Vanity sizing is driven entirely by marketing psychology. Women like to fit into a smaller size and single digits sound better than double digits.
* The average American woman is 5’4.5” and wears a size 12 top and a size 14 bottom.
* The dream size for most women on the Weight Watchers plan hovers between an 8 and a 10.